In INDIA best selling mobile brand is NOKIA.
NOKIA is a tough competetor for many local
and other mobile brands . NOKIA manages to
occupy the throne in INDIA by providing cheap
and affordable range phones that are available to the normal man and also by providing service centers available everywhere.
The next position is occupied by the local brands like MICROMAX,KARBON,GFIVE,CELKON and others.
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Mobile Brand | Market Share |
Nokia | 54.1% |
Micromax | 17.5% |
Samsung Electronics Co. Ltd' | 9.7% |
LG | 6.4%, |
1:NOKIA
In the total national market, by dividing a share 54.51% NOKIA Company leads in first position. So we can easily expect how many millions of users are there for NOKIA.Nokia, the most trusted brand in India in case of mobile phones, has released many magnificent looking devices that suits budget of middleclass Indian customer. The company has always understood mindset of typical Indian customer and thus has released Nokia 2690, a budget phone with almost all advance features. They have maintained its price well below 4,000 INR to attract more customers. To talk about touchscreen devices, no phone in market can compete with Nokia’s release that includes Nokia 5233 and new launched Nokia N8. Touchscreen devices from Nokia range between 6K and 35K providing you wide range of options to buy from.
2:MICROMAX
Micromax has taken the telecommunications market in India by surprise. With its vibrant and well designed handsets this brand has attracted younger audiences which specially comprise of ladies. Offering the best of features in handsets that are compact and classy this mobile brand in India is on its way to give competition to the top mobile brands in India. At present micromax have occupied with a place of second with a share of 17.5%.
3:SAMSUNG
SAMSUNG by dividing a share of 9.7%, samsung mobiles stands for the second place. When comparing with the percentage of Nokia mobiles it is nothing where as for positioning in second place in INDIA it is pretty good.
4:LG
LG being a south koreain company only manages
to occupy at 4th place with a mrket share of about 6.4%.With a copitance features and affordable prices LG have just reached the position.
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